MBA General Management

Danube University Krems

The core modules of the General Management Danube MBA program focus on business and management fundamentals and cover a comprehensive range of general management subjects; the specialization modules cover intercultural management, marketing & sales, organization design, change, international and European business law as well as business ethics and corporate social responsibility. The program concludes with writing a master's thesis.

The program consists of 6 core modules and 7 specialized modules.

Content of the 6 core modules: Module 1: Business Analytics & Research Methods / Managerial Economics & Global Business Environment Module 2: Controlling & Reporting / Corporate Financial Management Module 3: Strategic Management & Competitive Analysis / Marketing Management Module 4: International Business / Business Ethics Module 5: Managing People / Leadership Module 6: Managing Complexity / Knowledge Management / Project Management

Content of the 7 specialization modules: Specialization Module 1: Business Simulation (online)

Specialization Module 2:
Finance 2a - Corporate Finance I Finance 2b - Corporate Finance II

Specialization Module 3:
International Business 1a - Cross Cultural Management International Business 1b - The Multinational Enterprise

Specialization Module 4:
Marketing & Sales 4a - Integrated Marketing Communications Marketing & Sales 4b - Digital Media & Distribution Channel Management

Specialization Module 5:
Strategic Management 2a - Organization Design Strategic Management 2b - Managing Change

Specialization Module 6:
International Business 3a - International and European Business Law Workshop Master's Thesis

Specialization Module 7: Elective Corporate Responsibility & Business Ethics 1: Economic Ethics or Corporate Responsibility & Business Ethics 2: Corporate Responsibility & Ethics

Degree awarded: Master of Business Administration (MBA). ECTS points: 120